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An efficient hybrid artificial bee colony algorithm for customer segmentation in mobile e-commerce

Deng, Xiaoyi - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 53-63

Persistent link: https://www.econbiz.de/10010187136

A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025

Persistent link: https://www.econbiz.de/10015173819

Customer segmentation based on buying and returning behaviour

Hjort, Klas; Lantz, Björn; Ericsson, Dag; Gattorna, John - In: International journal of physical distribution & … 43 (2013) 10, pp. 852-865

Persistent link: https://www.econbiz.de/10010204783

Segmenting cyberspace : a customer typology for the internet

Barnes, Stuart J. - 2008

Persistent link: https://www.econbiz.de/10003657602

Individual preferences of digital touchpoints : a latent class analysis

Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi - In: Journal of retailing and consumer services 50 (2019), pp. 386-393

Persistent link: https://www.econbiz.de/10012114183

Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

Alves Gomes, Miguel; Meisen, Tobias - In: Information systems and e-business management : ISeB 21 (2023) 3, pp. 527-570

Persistent link: https://www.econbiz.de/10014420611

Customer segmentation in e-commerce : applications to the cashback business model

Ballestar, Maria Teresa; Grau Carles, Pilar; Sainz, Jorge - In: Journal of business research : JBR 88 (2018), pp. 407-414

Persistent link: https://www.econbiz.de/10011869853