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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Dieses Lehrbuch vermittelt einen komprimierten Überblick über praxisbezogene Themen des Sportmanagements mit wissenschaftlichem Hintergrund. Besonders anschaulich werden hierbei theoretische Grundlagen des Sportmanagements mit konkreten Fallbeispielen aus der Sportpraxis in Form von Audio- und...

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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022

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"Deal of the day" : an analysis of subscriber purchase behavior

Boon, Edward; Pitt, Leyland F.; Ofek, Nir - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 2, pp. 105-114

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Development of e-commerce : factors influencing online impulse shopping in China

Akram, Umair; Khan, Muhammad Kaleem; Peng, Hui; … - In: Journal of electronic commerce in organizations : the … 16 (2018) 2, pp. 29-47

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Cashback is cash forward : delaying a discount to entice future spending

Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868

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Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms

Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94

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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)

Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145

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A critical investigation of consumer response for monetary and non-monetary promotions across e-services

Sharma, Ayushi; Wali, O. P.; Joshi, Rakesh Mohan - In: Paradigm : the journal of Institute of Management Technology 24 (2020) 2, pp. 195-207

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E-commerce quality and adoptive elements of e-ticketing for entertainment and sporting events

Smith, Amber A.; Synowka, David P.; Smith, Alan D. - In: International journal of business information systems : … 15 (2014) 4, pp. 450-487

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