Narrow search
Showing 1 - 4 of 4
Cover Image
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica; Kachour, Maher; Khvatova, Tatiana - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
Cover Image
Questioning the validity of cross-cultural frameworks in a digital era : the emergence of new approaches to culture in the online environment
Lichy, Jessica; Stokes, Peter - In: International studies of management and organization 48 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011883105
Cover Image
The driving trends of international business in the 21st century
Lichy, Jessica (ed.) - 2019
Persistent link: https://www.econbiz.de/10012062497
Cover Image
Customer information search in the context of e-commerce : a cross-cultural analysis
Codignola, Federica; Capatina, Alexandru; Lichy, Jessica; … - In: European journal of international management : EJIM 16 (2021) 1, pp. 28-59
Persistent link: https://www.econbiz.de/10012610893