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Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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A typology of second-hand business models
Yrjölä, Mika; Hokkanen, Harri; Saarijärvi, Hannu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 761-791
Persistent link: https://www.econbiz.de/10012584565
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From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
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Consumer-to-consumer e-commerce : outcomes and implications
Yrjölä, Mika; Rintamäki, Timo; Saarjärvi, Hannu; … - In: The international review of retail, distribution and … 27 (2017) 3, pp. 300-315
Persistent link: https://www.econbiz.de/10011741615
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Uncovering consumers' returning behaviour : a study of fashion e-commerce
Saarijärvi, Hannu; Sutinen, Ulla-Maija; Harris, Lloyd C. - In: The international review of retail, distribution and … 27 (2017) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10011741614