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~subject:"Electronic Commerce"
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Electronic Commerce
New product development
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Produktentwicklung
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China
6
Innovation
5
Innovation management
5
Innovationsmanagement
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Social Web
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Social web
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Business network
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Firm performance
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Knowledge management
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Marketingmanagement
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Open Source
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Open source
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Strategisches Management
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Unternehmenserfolg
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Unternehmensnetzwerk
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Erfolgsfaktor
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Social network
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Soziales Netzwerk
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Success factor
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Wissensmanagement
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Communication
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Competitive advantage
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Consumer behaviour
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Cost management
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Dynamic capabilities
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Dynamische Kompetenzen
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E-commerce
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Internet marketing
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Kommunikation
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Konsumentenverhalten
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Kostenmanagement
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Marketing capability
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Mu, Jifeng
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Qi, Jiayin
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Tan, Yong
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Thomas, Ellen
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Zhang, Jonathan Z.
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
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2
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
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