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Techno-ready marketing of e-Services : customer beliefs about technology and the implications for marketing e-Services
Colby, Charles L. - In: E-Service : new directions in theory and practice, (pp. 25-44). 2002
Persistent link: https://www.econbiz.de/10001812841
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E-S-Qual : a multiple-item scale for assessing electronic service quality ; Report No. 04-112
Parasuraman, A.; Zeithaml, Valarie A.; Malhotra, Arvind - In: MSI reports : working paper series (2004) 3, pp. 3-25
Persistent link: https://www.econbiz.de/10002566757
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SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017
Parasuraman, A. (ed.); Sharma, Kiran (ed.) - SIMSR Global Marketing Conference <12., 2017, Mumbai> - 2017
Persistent link: https://www.econbiz.de/10011888087
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SAJM Special Issue on refocusing on customers in an evolved digital context : introduction
Parasuraman, A.; Sharma, Kiran - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10011888088