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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10015173324
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Cultural dimensions in online purchase behavior : evidence from a cross-cultural study
Pratesi, Francesca; Hu, Lala; Rialti, Riccardo; Zollo, … - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012662315
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Understanding SMEs' internationalization through digital platforms : the role of knowledge sharing and consumer education
Hu, Lala; Filipescu, Diana A.; Pergelova, Albena - In: International marketing review 41 (2024) 5, pp. 1044-1073
Persistent link: https://www.econbiz.de/10015202373