Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10001642999
Persistent link: https://www.econbiz.de/10011489780
Persistent link: https://www.econbiz.de/10012820501
Persistent link: https://www.econbiz.de/10011539507
In recent years, online retailers (e-tailers) have started allowing manufacturers direct access to their customers while charging a fee for providing this access, a format commonly referred to as agency selling. In this paper, we use a stylized theoretical model to answer a key question that...
Persistent link: https://www.econbiz.de/10013037147
E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...
Persistent link: https://www.econbiz.de/10012844549
The authors study users’ click behavior on organic and sponsored links after a keyword search at a search engine. Using a dataset obtained from a search engine, they analyze over 1.5 million user searches for multiple keywords over the span of one month. They find that consumers’ click...
Persistent link: https://www.econbiz.de/10014164883