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~subject:"Electronic Commerce"
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Electronic Commerce
B-to-B-Marketing
5
Beziehungsmarketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Einzelhandel
4
Führungskräfte
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Managers
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Retail trade
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Selling
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Verkauf
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Business network
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Communication
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Competence
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Digitalisierung
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Digitization
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E-commerce
3
Finland
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Finnland
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Internal communication
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Interne Kommunikation
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KMU
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Kommunikation
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Kompetenz
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Organisatorischer Wandel
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Organizational change
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SME
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Sensemaking approach
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Sensemaking-Ansatz
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Unternehmensnetzwerk
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Arbeitsgruppe
2
Artificial intelligence
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Betriebliche Wertschöpfung
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Bundling strategy
2
Consumer behaviour
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Führungsstil
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Julkunen, Saara
3
Koponen, Jonna
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Hautamäki, Pia
2
Heikinheimo, Minna
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Nickell, David
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Nordic journal of business : NJB
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ECONIS (ZBW)
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Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 179-194
Persistent link: https://www.econbiz.de/10015331945
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