E-commerce platforms can integrate with Facebook to let users directly comment on product pages using their Facebook accounts, a practice known as social media integration. Such integration can boost customer conversion by conveying credible information about product popularity and quality....

This paper examines the impact of COVID-19 on e-commerce sales. We investigate the effect of COVID-19 on behaviors of the buyers and sellers on the platform, the effect of government containment policies, as well as the operational drivers underlying the observed impact. Using detailed...

We study the geographical pattern of online word-of-mouth (WOM). Specifically, we examine whether and how customers' local environment influences the generation and direction of online WOM. Leveraging a unique research design, we measure the online WOM at a U.S. national e-commerce platform by...

Many e-commerce platforms have established extensive networks of stations as their last-mile logistics infrastructure. In this study, we investigate how this last-mile infrastructure may serve as an offline platform to connect customers and merchants in the physical world and stimulate...

Personal data has become a key input in Internet Commerce, facilitating the matching between millions of customers and merchants. Recent data regulations in China, Europe and US restricts Internet platforms' ability to collect and use personal data for personalized recommendation and may...