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Investigating e-business models' value retention for start-ups : the moderating role of venture capital investment intensity

Guo, Liang; Wei, Yinghong; Sharma, Ruchi; Rong, Ke - In: International journal of production economics 186 (2017), pp. 33-45

Persistent link: https://www.econbiz.de/10011697098

Platform strategies and user stickiness in the online video industry

Rong, Ke; Xiao, Fei; Zhang, Xiaoyu; Wang, Jingjing - In: Technological forecasting & social change : an … 143 (2019), pp. 249-259

Persistent link: https://www.econbiz.de/10012133792

The determinants of network effects : evidence from online games business ecosystems

Rong, Ke; Ren, Qun; Shi, Xianwei - In: Technological forecasting & social change : an … 134 (2018), pp. 45-60

Persistent link: https://www.econbiz.de/10011960763

Value-informed pricing for virtual digital products : evidence from Chinese MMORPG industry

Ren, Qun; Rong, Ke; Lu, Chao; Liu, Gordon; Ross, Margaret - In: International journal of market research 62 (2020) 3, pp. 350-368

Persistent link: https://www.econbiz.de/10012231205

Business ecosystem-oriented business model in the digital era

Rong, Ke; Lin, Yong; Du, Wei; Yang, Shuaishuai - In: Technology analysis & strategic management 36 (2024) 10, pp. 3082-3099

Persistent link: https://www.econbiz.de/10015110612

Social information disclosure of friends in common in an e-commerce platform ecosystem : an online experiment

Rong, Ke; Zhou, Di; Shi, Xinwei; Huang, Wei - In: Production and operations management : the flagship … 31 (2022) 3, pp. 984-1005

Persistent link: https://www.econbiz.de/10013164031

Internationalization of digital firms : a systematic review and research agenda

Yang, Bo; Bai, Wensong; Chen, Yantai; Rong, Ke - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015396146

The Network Structure of Digital Economy

Xie, Danxia; Rong, Ke; Tian, Xiaoxuan; Li, Yao - 2023

This excerpt discusses the differences between traditional economic activities and those in the digital economy, particularly in the realm of data-related industries. In the digital economy, there are distinct characteristics that set it apart, which are mirrored in a new network structure that...

Persistent link: https://www.econbiz.de/10014345423