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Is E-Commerce Live Streaming a Panacea For Digital Marketing? Power States Affecting the Preference for E-Commerce Live Streaming
Li, Jianan; Jin, Xiaotong; Zhao, Taiyang; Zhou, Liying - 2022
With the boom in e-commerce live streaming in recent years, almost all walks of life have adopted e-commerce live streaming. Although the marketing form of e-commerce live streaming has fantastic potential, it cannot be a panacea for the digitalization of marketing. This study proposes that...
Persistent link: https://www.econbiz.de/10014084842
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How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying; Mao, Hongyi; Zhao, Taiyang; Wang, Valerie … - In: Journal of business research : JBR 143 (2022), pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
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Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? : an empirical analysis in the Chinese retail industry
Li, Sirui; Liu, Ying; Su, Jing; Luo, Xin; Yang, Xiao - In: Electronic commerce research 23 (2023) 4, pp. 2827-2857
Persistent link: https://www.econbiz.de/10014418216