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~subject:"Electronic Commerce"
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Electronic Commerce
SME
21
KMU
18
Consumer behaviour
14
Italien
14
Italy
14
Konsumentenverhalten
13
SMEs
12
Beziehungsmarketing
8
Relationship marketing
8
Digitalisierung
6
Digitization
6
Social Web
6
Social web
6
Tourism industry
6
Tourismuswirtschaft
6
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Strategic management
5
Strategisches Management
5
Tourism
5
Coronavirus
4
Dienstleistungsqualität
4
E-commerce
4
Brand
3
Brand image
3
Brand management
3
Decision
3
Einzelhandel
3
Entscheidung
3
Ernährungsindustrie
3
Food
3
Food industry
3
Hochschule
3
Internet marketing
3
Lebensmittel
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Markenartikel
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Pencarelli, Tonino
4
Camillo, Furio
1
Conti, Emanuela
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D'Angelo, Paola
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Information technology & tourism
1
Piccola impresa
1
Piccola impresa : rivista internazionale di studi e ricerche
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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The digital revolution in the travel and tourism industry
Pencarelli, Tonino
- In:
Information technology & tourism
22
(
2020
)
3
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012310693
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2
Digital transition : what are the challeges facing small and medium-sized enterprises? : editorial
Pencarelli, Tonino
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2022
)
3
,
pp. 9-20
Persistent link: https://www.econbiz.de/10014259152
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3
Case study: a strategy of external growth (franchising) of a small web-based sports business in the USA
D'Angelo, Paola
;
Pencarelli, Tonino
- In:
Piccola impresa
(
2007
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10003630779
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4
The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela
;
Camillo, Furio
;
Pencarelli, Tonino
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
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