The development of e-commerce which is growing in Russia at a high rate modifies the model of consumption and leads to a reduction of the buyer's transaction costs owing to a less amount of time spent on purchasing of goods and price cuts

In 2018, the Russian segment of e-commerce was growing on the back of domestic sales and imports. A factor of growth is the development of payment systems with banking cards becoming an integral part of the everyday life of the Russians. At the same time, there is still a considerable...