The aim of the study is to identify the factors influencing online consumer behavior while shopping in a virtual market. The study attempts to identify the factors with respect to the buying process of online consumers. The various factors influencing the online shopping in three stages i.e....

The primary aim of this empirical research is to analyze the perception of customers towards after sales services of retailers selling consumer electronic products. In this study, 300 retail customers purchasing consumer electronics are purposively selected to know their perception towards after...