Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online hopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to...

Consumers especially youths find risks in payment security and personal privacy from e-commerce and that these concerns are at least as great and may be greater for internet shopping than other distance channels. Internet shopping can involve potential risks to consumers and businesses. Risks to...

E-commerce is a relatively new way of shopping in India. The prime focus of this paper is to explore the factors influencing customer buying intention through electronic commerce. The study encompasses the analysis of several factors such as privacy, trust, security and organisation's...

Electronic retailing arrived silently in India but currently it is growing by 70% CAGR while the brick & mortar retailing is struggling at 20% CAGR. The researcher studied consumers' Internet usage pattern, their profile and their shopping pattern through his illustrious study on e-retailing....