[Abstract]: This study employs Rogers' framework of perceived innovation attributes augmented by environmental influences and marketing initiatives and a new factor developed for this study, namely, risk mitigation measures, to examine the case of merchant adoption of buyer authenticated credit...

[Abstract]: Recently introduced by the major credit card associations as replacements for the decommissioned SET and 3DSET protocols, the new payment models, 3DSecure and UCAF/SPA, have been designed to provide online merchants with a solution to an existing problem in online credit card...