The sequential steps that compose the process of purchasing decisions in the Social E-Commerce bring new challenges and benefits to the online shopping experience. Calling for the analysis of consumer buying behavior in the context of social networks, our work has focused on prioritizing the...

Social networks now present new challenges and opportunities for businesses and consumers. People rely more than ever on their social networks in their decision making. Managers and marketers of the commercial virtual communities pages are seeking to attract web consumer, make him buy and retain...