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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
23
Relationship marketing
23
Social Web
12
Social web
12
Advertising effects
11
Internet marketing
11
Online-Marketing
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Werbewirkung
11
Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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Advertising
8
Online retailing
8
Online-Handel
8
Viral marketing
8
Virales Marketing
8
Werbung
8
Customer value
7
Brand
6
Brand management
6
Kundenwert
6
Markenartikel
6
Markenführung
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Consumer behavior
5
Customer satisfaction
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Kundenzufriedenheit
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USA
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United States
5
Media usage
4
Mediennutzung
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Big Data
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Big data
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Customer lifetime value
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E-commerce
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Kaufentscheidung
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Managerial responses
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Malthouse, Edward C.
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Hollebeek, Linda D.
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Maslowska, Ewa
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Bernritter, Stefan F.
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Calder, Bobby J.
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Customer engagement marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of service management
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ECONIS (ZBW)
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
3
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
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