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Conflicts of supply chains in multi-channel marketing : a case from northern Finland
Rusko, Rauno - In: Technology analysis & strategic management 28 (2016) 4, pp. 477-491
Persistent link: https://www.econbiz.de/10011449312
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The web and the consumer-company and buyer-seller interfaces : making sense of the the architecture of demand and supply chain management
Rusko, Rauno - In: International journal of value chain management : IJVCM 8 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011776663
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Challenges of consumer-based innovations and start-ups in ICT business
Rusko, Rauno - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011537322
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017
Persistent link: https://www.econbiz.de/10011606467
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About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs : e-commerce in Lapland
Rusko, Rauno; Pekkala, Joni - In: Socio-economic perspectives on consumer engagement and …, (pp. 175-195). 2017
Persistent link: https://www.econbiz.de/10011647117