Abstract: In today’s competitive era of E-commerce, companies are struggling to provide a satisfactory price level to meet customer’s demands. One of the most important metric to meet customer’s expectations is the price which will ultimately clinch the deal. The present study is to...

Since the beginning of E-Commerce, E- Business has always been interested in knowing what propels their customer. In the present study, the author tried to understand the combination of factors influencing the online buying behavior towards E-Commerce. Further the writing survey approach as...

E-Commerce is growing at rapid rate and has become a truly worldwide phenomenon, which offers convenience, flexibility, accessibility. E-Commerce involves an online transaction. E-Commerce provides multiple benefits to the consumers in form of availability of goods at lower cost, wider-choice...