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Electronic Commerce
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International journal of retail and distribution management
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The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model
Khan Md. Raziuddin Taufique
;
Sabbir, Md. Mahiuddin
; …
- In:
International journal of retail and distribution management
52
(
2024
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10015154648
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2
Navigating avatar-based marketing from value aspects : a systematic literature review and forward-looking research agenda
Rahman, Md. Shahinur
;
Sabbir, Md. Mahiuddin
;
Zhang, Jing
; …
-
2024
Persistent link: https://www.econbiz.de/10015107966
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