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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Viral marketing
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China
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Brand management
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Einzelhandel
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Agentenbasierte Modellierung
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Uncles, Mark D.
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Zhao, Lihua
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Data mining for design and marketing
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The complexity of surveying web participation
Page, Kelly L.
;
Uncles, Mark D.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2356-2367
Persistent link: https://www.econbiz.de/10010401980
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Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
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3
The use of online market analysis systems to achieve competitive advantage
Zhao, Lihua
;
Uncles, Mark D.
;
Gregory, Gary
- In:
Data mining for design and marketing
,
(pp. 35-56)
.
2009
Persistent link: https://www.econbiz.de/10003861732
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