Recent growth in information technology has set the pace for an electronic revolution leading to emergence of electronic services. Business to consumer e-service assists organizations to decrease costs, speed up delivery time and serve more customers. Therefore, many enterprises have already...

Nowadays, many traditional services have been moved or planning to move to the electronic environment. As a result of this movement enterprises need to realize the users’ motivations regarding the electronic service applications. Electronic services have been classified on two dimensions, the...