Using aggregate product search data from Amazon.com, we jointly estimate consumer information search and online demand for durable goods. To estimate demand and search primitives, we introduce an optimal sequential search process into a model of choice and treat the observed market-level product...

Why do consumers value shopping online? We decompose the value of e-commerce to individual consumers and highlight the role of convenience, i.e., the avoidance of transportation costs. We complement household purchase panel data with precise locations of consumers and stores, and show that...