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Braun, Alexander - 2003

Persistent link: https://www.econbiz.de/10011912807

Digital sustainability communication in tourism

Tiago, Flávio Borges; Gil, Artur; Stemberger, Sara; … - In: Journal of innovation & knowledge : JIK 6 (2021) 1, pp. 27-34

website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and …The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more … assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the …

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The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

that the implementation of modern digital technologies is needed as well as the integration of communication and sales …

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Relationships between micro-enterprises and web developers : roles, misconceptions and communication

McQueen, Robert J.; Daud, Nordiana - In: International journal of e-entrepreneurship and … 4 (2013) 1, pp. 28-42

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Determinants of e-loyalty-related behavioural intentions of online travel companies in India : an SEM study with Indian consumers

Gera, Rajat; Singhvi, S. R. - In: International journal of leisure and tourism marketing … 2 (2011) 1, pp. 353-377

Persistent link: https://www.econbiz.de/10009409468

Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China

Gao, Lingling; Bai, Xuesong - In: Journal of retailing and consumer services 21 (2014) 4, pp. 653-665

Persistent link: https://www.econbiz.de/10010388513

Online group-buying of tourism products : effects of value and trust on site attachment, altruism, and loyalty

Kim, Myung-Ja; Chung, Namho; Lee, Choong-Ki; Preis, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 935-952

Persistent link: https://www.econbiz.de/10011409814

Aufbau und Betrieb konsumentenorientierter Websites im Internet : Vorgehen und Methoden unter besonderer Berücksichtigung der Anforderungen von kleinen und mittleren Online-Angeboten

Range, Michael - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002977268

Website Boosting 2.0 : Suchmaschinen-Optimierung, Usability, Online-Marketing ; [Suchmaschinen: Marketing, Ranking, Keywords, Optimierung, Erfolgskontrolle ; Usability: optische Gestaltung, verständliche Navigation, Konversionsoptimierung ; Kundenbindung: Social Marketing, Affiliates, Weblogs, RSS-Feeds, Virales Marketing]

Fischer, Mario - 2009 - 2., aktualisierte und erw. Aufl.

Persistent link: https://www.econbiz.de/10003661508

Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability ; [SEO, SEM, Online-Marketing, Affiliate-Programme ; Google AdWords, Web analytics, social media marketing ; Video-, E-Mail- und Mobile Marketing]

Keßler, Esther; Rabsch, Stefan - 2011 - 1. Aufl., 1., korrigierter Nachdr.

Persistent link: https://www.econbiz.de/10014276642