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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
21
Konsumentenverhalten
21
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Spain
12
Online retailing
11
Online-Handel
11
Distribution channel
8
Spanien
8
Vertriebsweg
8
Multichannel strategy
7
Multikanalvertrieb
7
Retailing
7
Brand management
6
Markenführung
6
E-commerce
5
Globalisierung
5
Globalization
5
Multinationales Unternehmen
5
Textile distribution
5
Textilhandel
5
Transnational corporation
5
Brand image
4
Fashion
4
International market entry
4
Internationaler Markteintritt
4
Internationalization
4
Markenimage
4
Mode
4
Theorie
4
Theory
4
Brand
3
Brand loyalty
3
Confidence
3
Customer retention
3
Customer satisfaction
3
Dynamic capabilities
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Frasquet Deltoro, Marta
5
Mollá Descals, Alejandro
2
Badenhop, Anna
1
Ieva, Marco
1
Miquel, Maria-José
1
Navarro-Sanchez, Enrique
1
Ruiz-Molina, Maria-Eugenia
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Ruiz-Molina, María-Eugenia
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Ziliani, Cristina
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The international review of retail, distribution and consumer research
2
International journal of retail & distribution management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
4
Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
Saved in:
5
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
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