In this chapter, using a dual approach based on managerial and legal perspectives, we examine franchisee attitudes regarding online sales in franchise networks to better understand their views of the costs and benefits of e-commerce in a franchise network. We thus explore the following research...

Managing Networks in the Digital Economy: Alliances, Cooperatives, Franchise Chains, Platforms, and Digitalization: An Introduction -- Part I. Alliances -- (Re)configuring the Inter-Organizational Relationships -- When Uncommon Alliances Provide a Fast Response to Disruption -- Entrepreneurial...