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E-marketing : towards a conceptualisation of a new marketing philosophy
El-Gohary, Hatem - In: Innovations in SMEs and conducting e-business : …, (pp. 133-151). 2011
Persistent link: https://www.econbiz.de/10009405599
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Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: an empirical study of UK companies
Eid, Riyad - In: International journal of e-business research : an … 5 (2009) 4, pp. 68-85
Persistent link: https://www.econbiz.de/10003891599
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Extending TAM and IDT to predict the adoption of the internet for B-to-B marketing activities : an empirical study of UK companies
Eid, Riyad - In: E-business applications for product development and …, (pp. 391-408). 2011
Persistent link: https://www.econbiz.de/10008938108
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Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem; Trueman, Myfanwy; Fukukawa, Kyoko - In: E-commerce adoption and small business in the global …, (pp. 237-257). 2010
Persistent link: https://www.econbiz.de/10003931054
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Product delivery service provider selection and customer satisfaction in the era of internet of things : a Chinese e-retailers' perspective
Yu, Jie; Subramanian, Nachiappan; Ning, Kun; Edwards, David - In: International journal of production economics 159 (2015), pp. 104-116
Persistent link: https://www.econbiz.de/10010479247
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The adoption of the internet for B-to-B international marketing : a theoretical model
Eid, Riyad; Trueman, Myfanwy - 2002
Persistent link: https://www.econbiz.de/10001726419