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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
11
Markenführung
11
Brand image
10
Brand
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Mobile Anwendung
4
Mobile application
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand awareness
2
Customer journey
2
Dienstleistungsmarketing
2
E-commerce
2
Emotion
2
Episodic memory
2
Familiarity
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Memory
2
Mental availability
2
Messung
2
Mobile applications
2
Mobile apps
2
Processing fluency
2
Recognition
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Stocchi, Lara
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Anesbury, Zachary William
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Ellonen, Hanna-Kaisa
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Naami, Tara
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Ots, Mart
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Tarkiainen, Anssi
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Winchester, Maxwell
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
2
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Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
2
How websites compete in the Middle East : the example of Iran
Naami, Tara
;
Anesbury, Zachary William
;
Stocchi, Lara
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 121-136
Persistent link: https://www.econbiz.de/10012813941
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