Narrow search
Showing 1 - 8 of 8
Cover Image
Analysis of bundling homogeneous content product in different formats : the case of the online book industry
Chen, Li - In: International journal of information systems and supply … 11 (2018) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10011940172
Cover Image
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li; King, Ruth C. - In: International journal of electronic commerce : IJEC 21 (2016/2017) 3, pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
Cover Image
Seller information sharing in online marketplaces
Chen, Li; Zhu, Fengxia - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
Cover Image
Seller creative selling in social commerce
Chen, Li; Zhu, Fengxia; Mantrala, Murali K.; Wang, Na - In: International journal of advertising : the review of … 40 (2021) 2, pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
Cover Image
On-demand customization and channel strategies
Chen, Li; Cui, Yao; Lee, Hau Leung - In: Channel strategies and marketing mix in a connected world, (pp. 165-192). 2020
Persistent link: https://www.econbiz.de/10012146863
Cover Image
Hedonic shopping motivations and obsessive-compulsive buying on the Internet
Ali, Ayaz; Li, Chen; Hussain, Ashfaque; Bakhtawar - In: Global business review 25 (2024) 1, pp. 198-215
Persistent link: https://www.econbiz.de/10014634181
Cover Image
Evaluating product search and recommender systems for E-commerce environments
Pu, Pearl; Chen, Li; Kumar, Pratyush - In: Electronic commerce research 8 (2008) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10003728115
Cover Image
Investigating digital entrepreneurship competence in an online practical training program
Chen, Li; Ifenthaler, Dirk - In: The international journal of management education 21 (2023) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10014458940