Secured bank was established as a private commercial bank in the mid 1950's with currently over $40 billion in assets. It is now the third largest bank in Turkey with over 10.2 millions customers, 489 branches, and 2000 ATMs. Since 1999, a call centre and an Internet transaction site are...

This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders...