Showing 1 - 10 of 53
retailing; critically reappraise theseclaims in light of current trends in internet retailing; and explore where e-tailing may … adoption, uptake and impact of Internet retailing, as published in theacademic literature over the past twenty years. In … the likely development, implications and impact of Internet retailing. Moreoverthe paper seeks to break new ground by …
Persistent link: https://www.econbiz.de/10009461134
retailing context. In the absence of physical interaction between the buyer and the seller, how websites can gain the trust of … paper aims to re‐examine the commitment‐trust theory (CTT) of relationship marketing in the online retailing context. It … retailing. Originality/value – Contributions of this study in re‐examining the CTT model of relationship marketing in an online …
Persistent link: https://www.econbiz.de/10014722440
Purpose – The purpose of this study is to investigate online shoppers' adoption of visual sensory enabling technologies, showing that these sensory experience enablers provide a dual role in enhancing online apparel shopping by reducing perceived product risk, and increasing the entertainment...
Persistent link: https://www.econbiz.de/10014722594
Purpose – The purpose of this study is to provide a conceptual framework for studying the effects of online store atmosphere on consumer behaviour and a compilation of empirical studies from the time when research on web atmospherics emerged in the literature in 1999 until today....
Persistent link: https://www.econbiz.de/10014722596
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010096
Purpose – The paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015010242
In this study, we compare the pricing behavior between online branches of traditional retailers (OBTRs) and online‐only retailers (ORs). Focusing on branded electronics sold online, we find that no significant pricing differences between ORs and OBTRs, but ORs seem to price slightly higher...
Persistent link: https://www.econbiz.de/10014766301
The purpose of this study is to examine differences in consumers’ perceptions of an acceptable price range and their responses to the advertised reference price in terms of internal reference price, price‐search intention, and perceived value between online and offline retail channels. This...
Persistent link: https://www.econbiz.de/10014766309
Purpose – The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy. Design/methodology/approach – A case study is used to illustrate, how a small book retailer became...
Persistent link: https://www.econbiz.de/10014788133
This paper investigates prices of consumer electronics sold on the Web by both online‐only retailers (Dotcoms) and the online branches of multi‐channel retailers (MCRs). Surprisingly, it finds that Dotcoms charge higher price than MCRs, a conclusion contradictory to the results of most of...
Persistent link: https://www.econbiz.de/10014895817