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~subject:"Embodied cognition"
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Embodied cognition
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The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Hung, Yu-Chen
;
Zheng, Xue
;
Carlson, Jamie
;
Giurge, Laura M.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 917-941
Persistent link: https://www.econbiz.de/10011753486
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