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Emerging economies
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
7
Markenführung
7
South Africa
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Advertising effects
6
Social Marketing
6
Südafrika
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Werbewirkung
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Beziehungsmarketing
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Relationship marketing
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Advertising
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Marketing management
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Marketingmanagement
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Social marketing
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AIDS
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Brand
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
3
Markenimage
3
Marketing strategy
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Werbung
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Angst
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Antecedents
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Anxiety
2
Branded entertainment
2
Cause-Related Marketing
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Cause-related marketing
2
Consumer ethnocentrism
2
Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Developing country
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Dienstleistungsmarketing
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Emotion
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Fear Appeals
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Terblanche, Nic S.
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Journal of euromarketing
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes
Terblanche, Nic S.
- In:
Journal of transnational management : the official …
20
(
2015
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011436903
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Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S.
- In:
Journal of euromarketing
25
(
2016
)
1/2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
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