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Enhancing export performance through proactive export market development capabilities and ICT utilization
Racela, Olimpia C.; Amonrat Thoumrungroje - In: Journal of global marketing 33 (2020) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10012201063
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The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand
Thoumrungroje, Amonrat - In: International marketing in the fast changing world, (pp. 179-198). 2015
Persistent link: https://www.econbiz.de/10011416218
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Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities
Amonrat Thoumrungroje; Supara Kapasuwan - In: Journal of strategy and management 15 (2022) 2, pp. 287-302
Persistent link: https://www.econbiz.de/10013332389