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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
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Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu; Chung, Henry F. L. - In: Industrial marketing management : the international … 88 (2020), pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy
Lu, Yuan; Zhou, Lianxi; Bruton, Garry; Li, Weiwen - In: Journal of international business studies : JIBS ; an … 41 (2010) 3, pp. 419-436
Persistent link: https://www.econbiz.de/10003981548
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Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener; Zhou, Lianxi - In: Journal of global marketing 23 (2010) 3, pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
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Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi; Barnes, Bradley R.; Lu, Yuan - In: Journal of international business studies : JIBS ; an … 41 (2010) 5, pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
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The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi; Wu, Aiqi; Barnes, Bradley R. - In: Journal of international marketing 20 (2012) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
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Entrepreneurial strategic posture and performance in foreign markets : the critical role of international learning effort
De Clercq, Dirk; Zhou, Lianxi - In: Journal of international marketing 22 (2014) 2, pp. 47-67
Persistent link: https://www.econbiz.de/10010382161