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~subject:"Emerging economies"
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Emerging economies
Consumer behaviour
24
Konsumentenverhalten
24
Einzelhandel
12
Retail trade
12
Brand management
11
Handelsmarke
11
Markenführung
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Store brand
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Brand image
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Brand
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Markenartikel
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Markenimage
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Brazil
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Store brands
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Beziehungsmarketing
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Brasilien
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Corporate reputation
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Firmenimage
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Relationship marketing
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Store image perceptions
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Business ethics
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France
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Unternehmensethik
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Culture
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Customer satisfaction
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Dienstleistungsqualität
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Economic ethics
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Emerging markets
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Ethics
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Ethik
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Frankreich
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Diallo, Mbaye Fall
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Cliquet, Gérard
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Seck, Anne Marianne
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International journal of retail & distribution management
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Journal of business research : JBR
1
Psychology of branding
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ECONIS (ZBW)
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Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall
- In:
Psychology of branding
,
(pp. 97-110)
.
2013
Persistent link: https://www.econbiz.de/10009775618
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2
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
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3
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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