Narrow search
Showing 1 - 6 of 6
Cover Image
Metaphor in advertising
Zaltman, Gerald; MacCaba, Dara - In: The Sage handbook of advertising, (pp. 135-154). 2007
Persistent link: https://www.econbiz.de/10003570237
Cover Image
The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Cover Image
How can Tibal Fisher stores improve its customer research process?
Sturgess, Donna J. - In: Harvard business review : HBR 86 (2008) 7/8, pp. 34
Persistent link: https://www.econbiz.de/10003736001
Cover Image
How can Tibal Fisher stores improve its customer research process?
Lee, Alex - In: Harvard business review : HBR 86 (2008) 7/8, pp. 35
Persistent link: https://www.econbiz.de/10003736003
Cover Image
How can Tibal Fisher stores improve its customer research process?
Fujikawa, Yoshinori - In: Harvard business review : HBR 86 (2008) 7/8, pp. 36
Persistent link: https://www.econbiz.de/10003736004
Cover Image
How can Tibal Fisher stores improve its customer research process?
Carbone, Lewis - In: Harvard business review : HBR 86 (2008) 7/8, pp. 37
Persistent link: https://www.econbiz.de/10003736005