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~subject:"Emotion"
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Emotion
Consumer behaviour
39
Konsumentenverhalten
39
Advertising effects
34
Werbewirkung
34
Advertising
28
Werbung
28
Internet marketing
17
Online-Marketing
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Social Web
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Social web
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Humor
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Thailand
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Corporate Social Responsibility
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Singapur
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Gender
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Geschlecht
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Psychology of advertising
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Social norm
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Soziale Norm
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Werbepsychologie
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Brand management
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Gewalt
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Markenführung
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Online retailing
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Online-Handel
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Violence
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Brand image
5
Cognition
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Confidence
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Experiment
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Geldpolitik
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Kognition
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Malaysia
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Markenimage
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South Korea
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Südkorea
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English
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Yoon, Hye Jin
6
Sung, Yongjun
2
Gulas, Charles S.
1
Han, Jeong Yeob
1
Jeon, Yongwoog
1
Kim, Hanyoung
1
Kim, Jooyoung
1
Ko, Youngjee
1
Lee, Arturo
1
Lee, Jongmin
1
Lee, Yoon-Joo
1
Miller, Jessica
1
Muralidharan, Sidharth
1
Ryoo, Yuhosua
1
Seo, Ja Kyung
1
Seo, Youngji
1
Swani, Kunal
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Weinberger, Marc G.
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of social marketing : JSOCM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
2
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
3
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
4
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
5
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
6
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
7
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
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