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Excitement up! : price down! ; measuring emotions in Dutch auctions
Adam, Marc Thomas Philipp; Krämer, Jan; Weinhardt, Christof - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 7-40
Persistent link: https://www.econbiz.de/10009718638
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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Exploring emotions and irrationality in attitudes towards consumer indebtedness : individual perspectives of UK payday loan consumption
Brown, Jane; Woodruffe-Burton, Helen - In: Journal of financial services marketing : JFSM 20 (2015) 2, pp. 107-121
Persistent link: https://www.econbiz.de/10011480241
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Dimensions and basic emotions : a complementary approach to the emotions produced to tourists by the hotel
Pelegrín-Borondo, Jorge; Juaneda-Ayensa, Emma; … - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 351-365
Persistent link: https://www.econbiz.de/10011489244
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The effects of companies' social irresponsibility on consumers' negative emotions toward the brand and their behavior
Tabataba'i-Nasab, Mohammad; Abikari, Masoome - In: ASEAN marketing journal : Association of Southeast … 8 (2016) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10011915520
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Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
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Existence of mixed emotions during consumption of a sporting event : a real-time measure approach
Kim, Jun Woo; Magnusen, Marshall; Lee, Hyun-Woo - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10011771887
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Thrilled to have "bagged a bargain" or "bitter" and "very frustrating"? : exploring consumer attitudes to value and deals in tourism
McCabe, Scott; Illodo, Ines Branco - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 945-960
Persistent link: https://www.econbiz.de/10012050683
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The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla; Bashir, Muhammad Adnan; Yasir, Muhammad; … - In: The Lahore journal of business 9 (2020/2021) 2, pp. 19-40
Persistent link: https://www.econbiz.de/10012628303