Narrow search
Showing 1 - 4 of 4
Cover Image
Using digital media to improve public health communication
Stafford, Marla Royne; Pounders, Kathrynn; Levy, Marian; … - In: Digital advertising : theory and research, (pp. 188-206). 2017
Persistent link: https://www.econbiz.de/10011646110
Cover Image
The effectiveness of guilt and shame ad appeals in social marketing : the role of regulatory focus
Pounders, Kathrynn; Lee, Seungae; Stafford, Marla Royne - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10012242890
Cover Image
The influence of temporal frame on guilt and shame appeals
Pounders, Kathrynn R.; Stafford, Marla Royne; Lee, Seungae - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10012243130
Cover Image
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sarkar Sengupta, Aditi; Stafford, Marla Royne; Fox, Alexa K. - In: Journal of service theory and practice 34 (2024) 4, pp. 493-518
Persistent link: https://www.econbiz.de/10015055427