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When are moods most likely to influence consumers' product preferences? : the role of mood focus and perceived relevance of moods
White, Katherine; McFarland, Cathy - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 526-536
Persistent link: https://www.econbiz.de/10003884455
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Cross-domain effects of guilt on desire for self-improvement products
Allard, Thomas; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 401-419
Persistent link: https://www.econbiz.de/10011583448
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Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas; Dunn, Lea H.; White, Katherine - In: Journal of marketing 84 (2020) 4, pp. 86-108
Persistent link: https://www.econbiz.de/10012231631