This research examines how a focus on time versus money can lead to two distinct mindsets that impact consumers' willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about "how much time...

n three longitudinal experiments, conducted both in the field and lab, we investigate the recollection of mixed emotions. Results demonstrate that mixed emotions are generally underreported at the time of recall, an effect which appears to grow over time and does not occur to the same degree...

In two longitudinal experiments, conducted both in the field and lab, we investigate the recollection of mixed emotions. Results demonstrate that the intensity of mixed emotions are generally underestimated at the time of recall - an effect which appears to increase over time and does not occur...