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The passion that unites us all : the culture and consumption of sports fans

Mastromartino, Brandon; Chou, Wen-Hao Winston; Zhang, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 52-70). 2018

Persistent link: https://www.econbiz.de/10011764814

The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team

Yim, Brian H.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 93-106

Persistent link: https://www.econbiz.de/10012173520

The dark side of spectator behavior : effects of spectator dysfunctional behavior on anger, rumination, and revisit intention

Kim, Kyungyeol; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 228-240

Persistent link: https://www.econbiz.de/10012815649

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486

Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors

Mao, Luke L.; Zhang, James J. - In: Sport, Business and Management: An International Journal 3 (2013) 3, pp. 226-245

Purpose – Sponsorship has undeniably become one of the fastest growing global marketing practices. Business corporations seek sponsorship opportunities to actualize their overall organizational objectives, marketing goals, and promotional strategies, particularly to enhance brand equity. This...

Persistent link: https://www.econbiz.de/10015006797