Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer responses to East-Wes...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
26
Konsumentenverhalten
22
Multinationales Unternehmen
9
Transnational corporation
9
International marketing
8
Internationales Marketing
8
USA
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
United States
7
Welt
7
Werbewirkung
7
World
7
Brand management
6
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Markenführung
6
Video game
6
Advertising
5
Brand
5
Brand image
5
Customer satisfaction
5
Globalization
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenartikel
5
China
4
Cultural identity
4
Globalisierung
4
Kulturelle Identität
4
Markenimage
4
Mexico
4
Perception
4
Social Web
4
Social web
4
Wahrnehmung
4
Aesthetics
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Hernandez, Monica D.
3
Minor, Michael
3
Hossain, Tofazzal
1
Li, Yuanqing
1
Malzer, Kai
1
Nasif, Nese
1
Oyedele, Adesegun
1
Pham, Huan
1
Pham, Ngoc
1
Wang, Hongxin
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Theoretical economics letters
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
2
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
Saved in:
3
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
Saved in:
4
The buying impulse and perceptions of the physical self
Pham, Ngoc
;
Minor, Michael
;
Li, Yuanqing
;
Pham, Huan
; …
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1899-1924
Persistent link: https://www.econbiz.de/10011785559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
