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Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes

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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations

Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346

Persistent link: https://www.econbiz.de/10009507198

Gratitude in service encounters : implications for building loyalty

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Gratitude in buyer-seller relationships : a dyadic investigation

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The road to customer loyalty paved with service customization

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Examining the effects of mutual information sharing and relationship empathy : a social penetration theory perspective

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Unraveling consumer suspense: The role of hope, fear, and probability fluctuations

Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of Business Research 65 (2012) 3, pp. 340-346

This empirical research focuses on suspense, which is proposed to be a formative construct comprised of the emotions of hope and fear. Two measurement studies that focus on developing a scale for suspense, as well as scales for its two emotional components of hope and fear, are first presented....

Persistent link: https://www.econbiz.de/10011049995