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Why create value for others? An exploration of social entrepreneurial notives
Ruskin, Jennifer; Seymour, Richard G.; Webster, Cynthia M. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 4, pp. 1015-1037
Persistent link: https://www.econbiz.de/10011602789
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Social media sentiment analysis : lexicon versus machine learning
Dhaoui, Chedia; Webster, Cynthia M.; Tan, Lay Peng - In: The journal of consumer marketing 34 (2017) 6, pp. 480-488
Persistent link: https://www.econbiz.de/10011814478
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 56 (2022) 2, pp. 562-583
Persistent link: https://www.econbiz.de/10013173440