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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003908016
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Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 8-21
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009727089
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Retail shopper confusion : conceptualization, scale development, and consequences
Garaus, Marion; Wagner, Udo - In: Journal of business research : JBR 69 (2016) 9, pp. 3459-3467
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011514853
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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion; Wagner, Udo; Manzinger, Sandra - In: Technological forecasting & social change : an … 124 (2017), pp. 295-305
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011899414
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Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012545127
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I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang; Hutzinger, Clemens; Wagner, Udo - In: The journal of product & brand management 33 (2024) 1, pp. 1-13
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014485583