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Heterogenous evaluations of autonomous vehicle services : an extended theoretical framework and empirical evidence

Yoganathan, Vignesh; Osburg, Victoria-Sophie - In: Technological forecasting and social change : an … 198 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015075537

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers

Sukanlaya Sawang; Lee, Chia-Chi; Chou, Cindy Yunhsin; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014371803

Segmentation of impulse buyers in an emerging market - an exploratory study

Mittal, Sheetal; Chawla, Deepak; Sondhi, Neena - In: Journal of retailing and consumer services 33 (2016), pp. 53-61

Persistent link: https://www.econbiz.de/10011598571

Impulsiveness in the grocery store : psychographic drivers and segments

Lord, Kenneth R.; Putrevu, Sanjay; Olson, Elizabeth A. - In: Journal of consumer marketing 40 (2023) 3, pp. 328-343

Persistent link: https://www.econbiz.de/10014275991

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc - 2009 - Updated and rev. ed.

Persistent link: https://www.econbiz.de/10003879207

The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective

Wang, Mei-Yu; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 78 (2023) 1, pp. 72-88

Persistent link: https://www.econbiz.de/10014235260

Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement

Rodriguez, Virginie; Sangle-Ferriere, Marion - In: Journal of retailing and consumer services 75 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014371703

The impact of emotional perceived value on hotel guests' satisfaction, affective commitment and loyalty

El-Adly, Mohammed Ismail; Souiden, Nizar; Khalid, Arusa - 2024

Persistent link: https://www.econbiz.de/10015159124